Things I've learnt today

1.     "The higher up the corporate ladder you climb the smaller your balls get."

We were all so ripped when we heard this. I'm sure the guy who told us this knew exactly what he was saying, but he's very good at playing ignorant/naive. 

Anyhoo, what he basically meant by this is (other than to get our attention by insulting corporate people and their balls): you start off playing soccer in the township, then you move up the corporate ladder and start playing tennis and what not till you end up playing golf or the sort which uses smaller balls- as you move up the corporate ladder the smaller your balls get...

2.      Companies get big name celebrities to endorse their products. Us people on the ground are so taken by these celebrities that we want to be just like them in whatever way possible, which means using the same products they use. Or, we trust their judgment and so we will trust a product used by them... So we as customers will see, like, David Beckham, driving a Porsche and decide that we too want to drive a Porsche. However, David Beckham was given the car free of charge by Porsche (or at a ridiculously low price) to market the product. Their job is done and that car is paid for when we, as dumb consumers, go and buy a Porsche. However, David Beckham got the car free of charge, but we will be paying through our asses to pay off that car. 

Essentially - consumers can be really dumb (is that not what this theory is saying...?)

3.      If you buy airtime from Edgars it's likely to last longer than if you buy airtime from Pep. True story.

Hahaha, okay, not true. Basically what is being said is that people tend to go for status. A certain status goes with Edgars and people want to be associated with it, whereas people would rather shy away from an association with Pep, even though you could save money on airtime. So even though it’s the very same airtime and you're going to be getting exactly the same thing, and at a discounted price at Pep, people would rather buy airtime from Edgars. It's just of a better quality you know.